Actinic Ecommerce Software Version 8 Ships - Available Now

• Wednesday, 09 August 2006

Product images available from www.actinic.co.uk/press/products.htm or Dexterity

West Byfleet, Surrey – 9 August 2006 - Popular ecommerce solutions supplier, Actinic announces the immediate availability of version 8 of its desktop ecommerce range for small and medium businesses. Actinic v8 has been re-coded with an object-based architecture and is effectively a brand new product. The product-line up has also been revamped, introducing a new Web Designer software range for professionals alongside the original Self-Builder family for merchants wanting to go it alone. See full details at www.actinic.co.uk/v8

The re-write means users get a new WYSIWYG ‘Design View’ where any design or content object on the page can be moved around or reformatted at the click of the mouse. Plus, the enhanced Dreamweaver plug-in enables designs to be originated in Dreamweaver and imported directly into the Actinic software for addition to the shopping cart. Version 8 also has valuable new marketing options to help merchants to promote products, including lists for ‘Best Sellers’, ‘Also Bought’ and ‘New Products’.

David Stringer of Synchronised Web Design has beta tested the latest release and says, "Actinic v8 is a very powerful program with a lot of excellent features. It looks like a massive leap in the right direction for retailing over the net."

Self-Builder Range

Actinic Catalog: provides everything a merchant requires to build and manage their own online store, with capacity to scale up as the sales grow. RRP £379.

Actinic Business: provides online traders with the ability to develop and manage their own sophisticated, high volume ecommerce web site. RRP £799. There are also Multi-Site (RRP £1,250) and Multi-User (RRP £1,500 for 2 users) versions of Business.

Web Designer Range

This new range of products has been developed specifically to meet the requirements of web designers and allow them to build ecommerce sites for clients and brand them as their own, at a new low price point.

Actinic Designer: fully integrates with Dreamweaver and gives web designers a comprehensive and flexible tool set for producing multiple, cost effective ecommerce sites for clients. RRP £350. Actinic Developer has been retired.

Actinic Catalog Client: provides everything a web designer’s customer requires to manage their own online store, but minus the design capability. RRP £200.

Actinic Business Client: with all the features of Catalog Client plus additional marketing and back-office integration functionality, it is aimed at merchants with higher volume stores. RRP £450.
All prices exclude VAT. Upgrade pricing on request.

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For further comment contact:

Phil Rothwell, MD of Actinic. Tel 0845 129 4800, prothwell@actinic.co.uk

Actinic PR: Jane Lee, Dexterity. Tel +44 (0)1273 470199,

About Actinic Ltd:

Founded in 1996, Actinic specialises in helping small and medium retailers trade, both online and offline, using its ecommerce and EPoS packages.

Actinic offers two ranges of ecommerce products for web designers and self-builders. These comprise web-based and desktop store-building solutions. Its products include Actinic Designer, Actinic Business, Actinic Catalog, Actinic Audio Store and Actinic Express, and power more UK ecommerce sites than any other company. Research shows that over 50% of SMEs using packaged software to run their e-stores use Actinic. Some of Actinic's better known UK users include the Royal Opera House, British Library, Land of Leather, Adams children’s fashion, Lloyds of London, Lexmark, the Royal Navy and Help the Aged.

The Actinic EPoS hardware and software are designed by former retailers and give a comprehensive feature set that is straight forward to operate at great value prices.

Visit www.actinic.co.uk

Trademarks: Actinic Catalog is a registered trademark of Actinic Software Limited.

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