Essence PR Announces New Clients for 2007

• Wednesday, 10 January 2007

Essence PR, the hair and beauty specialists, is pleased to announce six new brands to its portfolio of clients in 2007. We’re sure you are already familiar with some of the brands but as you’ll see, there are some exciting new launches too! Essence PR will update you on new launches, trends and expert tips throughout the year but if there are any upcoming hair features you’d like assistance on, please let us know!

Fudge

Widely acknowledge as one of the coolest hair care brands in Britain, this iconic unisex range of tongue-in-cheek named products is top of the list for all discerning fashionistas. The Fudge culture challenges creativity, takes a different view, look, and style with its wide range of high performing products. Includes a retail range, home colour range Paintbox and professional colour Headpaint.

Joico

Hollywood’s favourite professional hair care range with a huge list of A-List celebrity fans! Stylishly packaged, it’s known for its commitment to the science and art of healthy hair, all Joico and K-PAK products contain the newly formulated Quadramine Complex™ an exclusive blend of both positively- and negatively- charged, low-molecular weight and size proteins that adhere quickly and effectively to damaged sites in the hair. Joico also has a professional colour, perm and permanent straightening range. Joico ICE is the younger, funkier styling sister range.

Zotos Perms

The godfather of the professional perm market! Zotos has a wide range of perms products so whether you need a gorgeous modern wave, traditional curl or even the spiral style, there will always be a suitable product. Professional only.

NEW D:Fuse

Experience the latest tourmaline ceramic technology styling tool and brushes! The D:Fuse styling tool is available in three styles: the original D:Fuse tourmaline styling tool, the Wet to Dry styling tool and Travel styling tool. No matter what you chose, you can easily recreate a silky smooth finish, waves, flicks, and curls - all with a static free finish. The six tourmaline brushes retain heat from the hairdryer, eliminates static and leaves hair soft and smooth.

NEW ISO

Explore the new innovative styling options! No matter what your hair type, ISO has a product for you. The retail range is beautifully packaged with five colour coded prescriptive categories to offer you endless hair care options.
Also, includes a professional colour system, texturiser, perm and permanent hair straightener treatment.


NEW Nucleic A

Reveal your inner beauty through the science of hair care technology. Nucleic A is a complete line of scientifically advanced retail hair products with intelligent ingredients that help to correct, restore and maintain the balance of protein and moisture. Smaller than amino acids, nucleic acids penetrate deeper into the hair to strengthen and repair damaged hair.

Essence PR also represents:

• www.curatoruk.com – the coolest hair trend reference site
• Clipso Hair Salons – award winning salon group from Terry Calvert
• Hair & Beauty Benevolent – the official industry charity
• Mark Woolley –session hair stylist
• Racoon International – the UK’s leading hair extensions company
• Richard Ward – trade PR only for the celebrity hairdresser

If you would like samples, images or expert hair quotes on any of Essence PR’s brands, please contact Essence PR on 020 8555 8960 or email essence@essencepr.com

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of Essence PR. For more information visit http://www.dwpub.com/pressreleasewires