New Organic Spiced Sea Salt With Fair Trade Mix

• Friday, 31 August 2007

---

Multi-award winning Halen Môn (Anglesey Sea Salt Company) has chosen the Speciality and Fine Food Fair in London from September 2-4, stand number 934, to launch two new products, including its first seasonal flavour organic sea salt.

Fleur de Sel has been created to enhance seasonal British produce whilst a finer sea salt has been developed for those who prefer to add their salt at the table with less of a crunch!

“All the products are being market tested, so we are especially keen to invite customers to taste them and give us their feedback,” said Alison Lea-Wilson, who runs Halen Môn with her husband, David.

The innovative company will also be trialling new recipes for its popular Organic Spiced Sea Salt, including a superb roasted Fair Trade mix, at the Speciality and Fine Food Fair. Halen Môn’s new products will be on display at the Anglesey in the Welsh Deli Showcase Stand 934 under the Welsh Assembly Government’s True Taste banner at the Olympia event.

“We are hoping to present the new recipes on ‘Naked Piper's’ crisps made especially for us by our friend Alex Albone,” added Alison.

Also on display will be Oak Smoked Halen Môn, a Guild of Fine Foods Great Taste Award Gold winner this year. Made by gently infusing smoke from Welsh oak chippings, the smoked sea salt is recommended for use with steak, fish and poultry or as a dip for quail’s eggs.

Every order placed at the show will receive Halen Môn’s new point of sale free of charge, ensuring that the company’s quality products fly even faster off the shelves.

Established in 1997, Halen Môn harvests top of the range organic sea salt for the UK and export markets from its base at Brynsiencyn, Llanfair PG.

Harvested from the fresh Atlantic Waters surrounding Anglesey, Halen Môn is 100 per cent natural Welsh Sea Salt which is exported to 16 countries around the globe and sold in Waitrose and Marks and Spencer supermarkets, Harvey Nichols stores and 100 of the UK’s best delicatessens.

The sea salt, which can also be purchased on-line at www.seasalt.co.uk or at the company’s on-site shop, has caught the attention of chefs and food lovers across the world, being used in a significant number of the world's top 50 restaurants.

“We believe that Halen Môn is a basic necessity in any food lover’s life,” said Alison. “Our unique mix of family, environment, craft and technology has proven to be highly successful on every level from production to pleasure.”

Halen Môn has a huge range of uses, mostly to do with food and drink but also health, beauty and art. The sea salt products include organic spiced, vanilla, smoked and pure white together with Halen Môn crisps.

The company is receiving business mentoring and marketing support from True Food Marketing, as part of a Welsh initiative designed to help Welsh speciality food and drink businesses to develop the UK market.

Managed by Menter a Busnes, True Food Marketing is supported by the Welsh Assembly Government’s Food and Market Development Division and the European Union’s INTERREG IIIA programme.

For more information contact David or Alison Lea-Wilson at Halen Môn on Mob 07721531898 Tel 01248 430871, Bethan Jones, True Food Marketing project manager, on 07815 150376 or Duncan Foulkes, public relations consultant, on 01686 650818.

-Ends-

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of True Marketing. For more information visit http://www.dwpub.com/pressreleasewires