Sky+HD launches exclusive range of limited edition designer boxes in time for Christmas

• Wednesday, 15 October 2008

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***Strictly under embargo until 00:00 Wednesday 15 October 2008***

Sky today unveiled a new collection of Sky+HD Designer Boxes, featuring exclusive and distinctive prints from four of the UK’s most visionary designers and image makers. The new collection combines the creative talents of successful emerging designer Henry Holland of House of Holland; cutting edge duo PPQ; exquisite and luxury designer Erdem and avant-garde fashion illustrator Julie Verhoeven.

The limited edition Sky+HD Designer Boxes will go on sale from 15 October 2008 and will be available exclusively online to UK customers at www.sky.com/designerbox and 08442 410541 , priced from £75 - £150 when taken with a Sky TV and HD Mix subscription from £27 a month.

Oozing with style, combining fashion with function, the Sky+HD Designer Boxes are the perfect choice this Christmas for people upgrading to high definition, who want a designer twist for their home entertainment gadgets.

It’s a big year for Sky+HD – with new pricing for the Sky+HD box and the launch of a host of new channels – it’s a great time to join the High Definition age. Sky+HD already offers 19 channels covering sports, movies, entertainment, arts and documentaries. By the end of 2008 there will be 30 dedicated HD channels.

Hilary Perchard, Head of Advanced TV Products for Sky comments; “In addition to the launch of lots more channels on Sky+HD later this year, these unique designs are the perfect excuse to join the HD revolution this Christmas.”

Christmas is a busy time of year for everyone and the holidays can often get in the way of TV viewing. Sky+HD can solve all that by enabling people to watch what they want, when they want, as all Sky+HD boxes have the same easy to use features of Sky+. Viewers can pause and rewind live TV, record an entire series, record two different channels at the same time and even set their Sky+HD box to record from a mobile phone or PC.

Ends

In keeping with the embargo the telephone number will be inactive until Wednesday 15 October; however there is a count down holding page on the website. New Sky+ HD pricing strictly under embargo until 15th October

For more information about the Sky+HD Designer Box Collection please contact:

Victoria Etaghene
Consumer PR Executive
Tel: 020 7805 6424
Email: Victoria.etaghene@bskyb.com

Katharine Ware
Consumer PR Executive
Tel: 020 7805 6376
Email: Katharine.ware@bskyb.com

About Sky+HD:

Sky+HD launched in May 2006 and has quickly become Sky’s fastest ever growing additional TV product. More than 498,000 homes across the UK enjoy over 7,500 hours worth of HD programmes every month, which is almost twice the standard definition output from the UK’s five main terrestrial channels.

Sky+HD offers 19 high definition channels: Sky Sports HD 1, Sky Sports HD 2, Sky Sports HD 3, Channel 4 HD, BBC HD, Sky 1 HD, Sky Arts HD, National Geographic HD, Discovery HD, The History Channel HD Sky Box Office 1 HD, Sky Box Office 2 HD, Sky Movies Premiere HD, Sky Movies Screen 1 HD, Sky Movies Screen 2 HD, Luxe HD, FX HD, Rush HD, and Eurosport HD.

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of BskyB. For more information visit http://www.dwpub.com/pressreleasewires