No Pork Pies Works With Travel Nation

• Thursday, 26 November 2009

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No Pork Pies recently completed a project with Travel Nation, who offer round the world flights, to help improve the site’s visibility within the search engines and offer Travel Nation a long term strategy to continuous growth through Search and Social Media.

Travel Nation already had an established website within the search engines but decided to approach No Pork Pies with the challenge of an audit to investigate any opportunities that may have been missed in the past. No Pork Pies conducted the audit to indentify some key Search Engine Optimisation (SEO) issues, resulting in the task of optimising the site and creating a long term strategy for on-going implementation.

The implementation involved in-depth analysis of key terms, seasonality analysis and onsite optimisation. This then followed with a core strategy for long-term development including a competitor audit & strategy, event research for content generation & Pay Per Click (PPC) campaigns and a link development strategy with the integration of Social Media and online PR.

The Results

Within the first week of Google indexing the amended website Travel Nation saw a 12.5% increase in the number of core search terms (the highest traffic driving terms) within the first three pages of Google results.
This resulted in an additional 20 Goal Conversions within the first three days of the re-index compared to the previous week.

As the strategy is developed during the year results are expected to continue to grow further.

Adam Lee, No Pork Pies Managing Director discussed this: ‘Many sites are unaware that some simple changes to their site and some careful research can generate results in a very short space of time. SEO doesn’t need to be an expensive monthly process, obviously if clients expect long term growth then it needs to be regularly managed but simple implementation can offer most businesses a quick spike is site visibility.’

For additional information on No Pork Pies services or the company, contact Adam Lee or visit www.noporkpies.com

About No Pork Pies:

No Pork Pies is a Digital Discovery agency integrating Search marketing and Social Media Marketing into a single service.
No Pork Pies offers Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media Marketing (SMM) as an integrated product, offering all SEO clients the benefits of online PR and a long term Search & Social Media strategy.

Contact:

Adam Lee, Managing Director
No Pork Pies
01273 690672
www.noporkpies.com
info@noporkpies.com
http://twitter.com/noporkpies
www.noporkpies.com/facebook
www.linkedin.com/companies/no-pork-pies

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of No Pork Pies. For more information visit http://www.dwpub.com/pressreleasewires