INTERNATIONAL FLORIST PAULA PRYKE LAUNCHES GREETINGS CARDS RANGE

• Thursday, 14 January 2010

Beautiful floral art designs by celebrity flower arranger Paula Pryke are brought together in a stunning new range of greetings cards.

The Paula Pryke Card Collection features 36 of the most inspired creations by one of the world’s best known flower arrangers. Each bouquet has been delicately photographed and expertly printed to allow the colours and textures to shine through.

The collection - available in leading floristry, gardening and gift shops from late January - is produced by award-winning UK publisher Dyson Design Cards, whose long-running Fabulous Flowers range is sold all over the world.

Alongside a wide range of versatile blank cards, the collection includes special occasion cards for engagements, anniversaries, congratulations, sympathy, birthdays and weddings.

Paula commented: “This new collection takes many of the finest arrangements I’ve created, captured with superb photography, and puts them in a form that everyone can use. I hope people will really enjoy sending and receiving these lovely greetings cards.”

Helen Dyson, creative director at Dyson Design Cards, said: “We are thrilled to be working with one of the true international superstars of floral art on this stunning collection. Now anyone can give a Paula Pryke arrangement for any occasion.”

A pioneer of modern flower arranging, Paula is one of most famous and respected florists in the world and widely known as florist to the stars, with clients including Royalty, celebrities and exclusive restaurants. Her original and ingenious creations are often seen at high profile press launches, award ceremonies and state functions.

With a reputation for innovative and brilliantly colourful designs, she is the author of more than a dozen best-selling books and a widely-read magazine columnist. Her internationally-renowned Flower School, launched in 1994, attracts students from all over the world, including Europe, Japan, South Africa and the USA.

Paula has created beautiful arrangements for more than 20 years and still takes a hands-on approach at her studio in Islington, London, where she heads an artistic team of designers who remain at the forefront of fashionable floristry.

Her work has been featured in all the leading wedding and interiors magazines, and she appears frequently on television, both in the UK and abroad.

Dyson Design Cards is recognised as one of the leading producers of cards and gifts featuring flowers. The company’s Fabulous Flowers range includes more than 100 different flowers, lovingly photographed and art directed, and available as cards, gift wrap, scented candles and soaps. Dyson’s innovative Cards To Grow range includes ready to grow flower seeds in see-thru packs and won runner up in the UK Gift of the Year awards.

Dyson products are available in leading UK florists, garden centres and gift stores, and are exported to 15 countries. To find your latest stockist, email fiona@dysondesign.com or write to Dyson Design Cards Limited, 55 Regent Road, Leicester LE1 6YF.

www.dysondesigncards.com
www.paula-pryke-flowers.com

Reatilers can email fiona@dysondesign.com for a free catalogue and to request samples. Upcoming shows where retailers can see The Paula Pryke Collection and other new Dyson Design Cards ranges for 2010 are:

· Top Drawer Spring: Earls Court 17-19 Jan, Stand F38 www.topdrawer.co.uk
· Giving & Living: Westpoint Exeter 17-20 Jan, Stand B681 www.givingliving.co.uk
· Scotland’s Trade Fair: Glasgow 24-26 Jan, Stand M148 www.scotlandstradefairs.co.uk
· Spring Fair: NEC 7-11 Feb, Stand Z30 (!Fresh!) www.springfair.com
· Home & Gift Show: Harrogate, Stand F45 18-21 July www.homeandgift.co.uk

Ends

For further media information:
CONTACT Kirsty Wilby at hopwood public relations
Tel 0116 254 4472 Email kirsty@hopwood.co.uk

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of Hopwood. For more information visit http://www.dwpub.com/pressreleasewires