SANTA TERESA RUM INTRODUCES SOME VENEZUELAN SPIRIT TO THE 52ND ANNUAL GRAMMY AWARDS IN LOS ANGELES ON JANUARY 31ST 2010

• Monday, 25 January 2010

SANTA TERESA RUM INTRODUCES SOME VENEZUELAN SPIRIT TO THE 52ND ANNUAL GRAMMY AWARDS IN LOS ANGELES ON JANUARY 31ST 2010

Santa Teresa 1796, the ultra Premium aged rum, produced by the oldest Venezuelan rum distiller, Ron Santa Teresa, will be presented to some of the world’s top musicians at the 52nd Annual GRAMMY Awards being held on 31st January at the STAPLES Center, Los Angeles.
Ron Santa Teresa Marketing Director, Gustavo E. Pérez comments: “We are pleased to announce that Ron de Venezuela will be part of one of the Music Industries biggest annual celebrations, with our ultra Premium rum, Santa Teresa 1796. Presenters and performers at this event will be offered, among other gifts, a bottle of our unequalled rum.”

As usual, GRAMMY talent will include top musicians, singers and bands of all genres. Beyoncé, Black Eyed Peas, Lady Gaga, Green Day and Pink are among the artists who have confirmed their participation and will receive a bottle of Santa Teresa 1796 in their ‘official talent gift bags’.

In addition to Santa Teresa 1796, the official talent gift bags will include a myriad of luxury items: the bag itself from Victorinox Travel Gear, a Yucycle (the new human-powered vehicle), skin and hair treatments, online shopping cards, spa treatments, sport clubs memberships, gourmet chocolates, headsets and other extravagances.

About the rum: Santa Teresa 1796 was launched in 1996 to celebrate the 200th anniversary of Hacienda Santa Teresa. This is the only rum that is totally aged through the ancient Solera method, for centuries the secret of Spain’s sherry and brandy producers, which gives this rum its balanced body and the perfect ageing roundness that makes Santa Teresa 1796 distinctive and inimitable.

The first Ron de Venezuela brand, Ron Santa Teresa, is proud to be an independent Venezuelan family business, employing more than 400 people and known for its community projects, including ‘Project Alcatraz’. This inspiring community initiative gives violent gang members an alternative life to prison. It gives offenders the opportunity to rehabilitate in a program that includes intensive labour, education, work-studies, rugby training, psychological assistance and community service, with the objective of reinserting in to society.

www.ronsantateresa.com
www.proyectoalcatraz.org
www.mangroveuk.com

Ends

Editors Notes:

•The Full range of Ron Santa Teresa Rums are distributed in the UK by Mangrove UK
Tel: 0208 551 4966
•Santa Teresa 1796 is available from Harrods at £47.95

If you would like further information, images or to see the full press in pdf form please get in touch:

Nicky Hall-Thompson
R&R Teamwork
The Cellar
754 Fulham Road
London
SW6 5SH
Tel: 020 7384 1333
www.randr.co.uk

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of R&R teamwork. For more information visit http://www.dwpub.com/pressreleasewires