Aprimo Named 2010 AlwaysOn Global 250 Winner

• Thursday, 29 July 2010

Integrated, On-Demand Marketing Solutions Provider Selected as Leader in the SaaS and Enterprise Category

Aprimo® , a global leader in integrated, on-demand marketing software solutions, has announced that it has been chosen by AlwaysOn, as one of the Global 250 top private companies. The AlwaysOn Global 250 represents the top emerging companies in the Global Silicon Valley that are demonstrating significant market traction and pursuing game-changing technologies in on-demand computing, digital media and entertainment and greentech. Aprimo was recognised as a leader in the SaaS and Enterprise category by The AlwaysOn editorial team and its partners. This team searched the entrepreneurial community to identify the top 250 private companies that are forging solutions that will lead to industry shake-up and value-creation opportunities.

“At Aprimo, our goal is to provide leading solutions that accelerate marketing programs worldwide,” said Bill Godfrey, Chairman and CEO of Aprimo. “Being named one of the industry’s top providers in the competitive SaaS and Enterprise market category speaks to the impact and business value our solutions deliver. Aprimo enables marketers to deploy successful, fully-integrated programs that break down marketing silos, as well as measure the success and ROI of programs to effectively impact the bottom line. We are honoured to be recognised for our leadership in marketing automation and our ability to help marketers enhance the way they do their jobs.”

Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B provide modular marketing solutions that manage online and offline marketing activities, track budget and spend management, and provide workflow and digital assets to improve go-to-market execution and generate more revenue. Aprimo Marketing Studio is a fully integrated platform that provides marketers with the functionality needed to manage all aspects of B2C and B2B campaigns across multiple channels including online, email and social marketing, while also scaling to meet the needs of any size organisation.

With Aprimo’s solutions, marketers benefit from the industry’s most comprehensive marketing platform that optimises performance on marketing investments for the unique needs specific to the B2C and B2B markets. In addition, marketers are able to capture their target audience, engage them in more relevant and meaningful dialogue, convert them to customers, and then cultivate the lifetime value of each customer relationship.

“After examining the companies that are on the AO Global 250 list, it’s obvious that innovation is not only alive and well in the Global Silicon Valley, it’s accelerating in economic power and scope.” says Tony Perkins, founder and editor of AlwaysOn. “The companies certainly represent some of the highest-growth opportunities in the private company marketplace.”

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company’s integrated marketing software, Aprimo Marketing Studio™ B2C and Aprimo Marketing Studio™ B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment.

Founded in 1998, Aprimo is headquartered in Indianapolis with offices in the UK and worldwide. For more information visit http://www.aprimo.com.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Media Contacts:

Sarah Leatherbarrow – Cyance
Email: sarah.leatherbarrow@cyance.com
Tel: +44 (0)1865 861717
Mob: +44 (0)7900 887987

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of Aprimo. For more information visit http://www.dwpub.com/pressreleasewires