Modest Mums Encouraged to Breastfeed in Public

• Tuesday, 22 August 2006

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Breastfeeding Wrap launches this week in the UK in order to give nursing mothers the privacy they need in public.

There is no doubt that in the UK breastfeeding is once again rising in popularity, but there are few options for fashion-conscious, modest mums on the move, until now.

Having proven to be a massive success in the USA, mums wanting to retain their privacy, breastfeed in public and still remain stylish can now do so with the Breastfeeding Wrap that is available for the first time in the United Kingdom from bespoke gift retailer www.bitsnstuff.co.uk.

www.Bitsnstuff.co.uk is now one of the UK’s most well-recognised brands when it comes to finding bespoke and unique gifts and will be launching the Breastfeeding Wrap with a comprehensive UK marketing campaign.

To mark the exclusive launch, the Breastfeeding Wrap will be available at a discounted price of £23.99 instead of its usual price of £29.99 from the www.bitsnstuff.co.uk website2.

The Breastfeeding Wrap was designed by a mother of four, for mums who want privacy and comfort while breastfeeding in public. Unlike using a less secure and unfashionable blanket, the Breastfeeding Wrap offers complete coverage and removes the fear that at any moment the cover could slip away. This elegant wrap is available in a wide range of colours to compliment any wardrobe.

Kate Sleep is the managing director of www.Bitsnstuff.co.uk and she commented, “As a busy mother of one with another on the way, I am excited to be bringing this product to the UK market and know just how much it will help to encourage other mums to carry on breast feeding in public”.

She continued, “I had to work hard to secure exclusive UK rights to this product due to a number of other UK businesses being keen to replicate the product’s success in the USA, over here. This is now proving to be a good move for the business, as we have already had enquiries from larger retail outlets wishing to discuss wholesaling opportunities, even before going public with our launch”.

The Breastfeeding Wrap has been designed to suit both mother and baby alike and is subtle and stylish for mum, yet comfortable and practical for baby. Made of 100% combed cotton the Breastfeeding Wrap is lightweight and breathable. The Wrap is compact enough to fit in a handbag or nappy changing bag, no awkward straps or buckles, so that mum can just slip it on and breastfeed confidently and in style.

Editors Notes:

For further information or to request high resolution images of the products please contact andy@10yetis.co.uk or call 01452 300683.

1. Department of Health Statistics May 2006; Breastfeeding in the UK has seen its biggest increase since the 1970’s with 78% of mothers choosing to breastfeed their babies.

2. Visit www.bitsnstuff.co.uk. For wholesale retail information email kate@bitsnstuff.co.uk

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