Access Intelligence, the parent company of ResponseSource, has acquired Pulsar, the leading insights and social listening company.
Pulsar uses AI to analyse
conversational and behavioural social media data to help brands understand
their audiences and create impactful content.
It will join the Access Intelligence portfolio of products that enable businesses to understand, target and engage key opinion leaders according to their brand, product or industry. This includes ResponseSource, a network connecting journalists and influencers to the resources they need, fast, and Vuelio, the platform that helps organisations make their stories matter.
The deal will drive improvements
in our capabilities, notably in trend forecasting, social listening, audience
segmentation and evaluation including campaign attribution. The combined
customer base will now include more than 3,500 global brands, as well as over
200 employees across London and the US.
Arnold, CEO of Access Intelligence said: ‘Pulsar is the best enterprise social
intelligence platform in the market and a great addition to the Access
Intelligence Group. This acquisition will enable us to keep our clients ahead
in a world where influence shifts in real-time across multiple channels.’
Joining Access Intelligence will
allow Pulsar to create a proposition directly connecting insight
generation to marketing strategy and activation, while unlocking opportunities
to reach new audiences.
Francesco D’orazio, CEO of Pulsar
said: ‘Access Intelligence is an ideal new home for Pulsar, and their focus on
SaaS makes them a great strategic partner to scale the business and expand our
footprint in the PR and communications industry’.
The deal took the form of stock-swap between
Access Intelligence and Cello Health, Pulsar’s previous owner. Cello Health
will be retaining an interest in Pulsar through Consideration Shares.