Access Intelligence, the parent company of ResponseSource, has acquired Pulsar, the leading insights and social listening company.

Pulsar uses AI to analyse conversational and behavioural social media data to help brands understand their audiences and create impactful content.

It will join the Access Intelligence portfolio of products that enable businesses to understand, target and engage key opinion leaders according to their brand, product or industry. This includes ResponseSource, a network connecting journalists and influencers to the resources they need, fast, and Vuelio, the platform that helps organisations make their stories matter.

The deal will drive improvements in our capabilities, notably in trend forecasting, social listening, audience segmentation and evaluation including campaign attribution. The combined customer base will now include more than 3,500 global brands, as well as over 200 employees across London and the US.

Joanna Arnold, CEO of Access Intelligence said: ‘Pulsar is the best enterprise social intelligence platform in the market and a great addition to the Access Intelligence Group. This acquisition will enable us to keep our clients ahead in a world where influence shifts in real-time across multiple channels.’

Joining Access Intelligence will allow Pulsar to create a proposition directly connecting insight generation to marketing strategy and activation, while unlocking opportunities to reach new audiences. 

Francesco D’orazio, CEO of Pulsar said: ‘Access Intelligence is an ideal new home for Pulsar, and their focus on SaaS makes them a great strategic partner to scale the business and expand our footprint in the PR and communications industry’. The deal took the form of stock-swap between Access Intelligence and Cello Health, Pulsar’s previous owner. Cello Health will be retaining an interest in Pulsar through Consideration Shares.