Our latest whitepaper published today examines the use of social media newsrooms.
Online newsrooms may sound a bit dry but if they are well-run they can be the heart of a modern public relations operation, supporting traditional media relations as well as digital PR, social media activity and stakeholder relations.
Stuart says in the whitepaper: “Using a social media newsroom successfully isn’t about technological wizardry, but is actually about the fundamentals of good public relations practice. In fact it’s even more fundamental than that and starts with good storytelling.”
Stuart goes on to explain how newsrooms can be used to create a pyramid of content, allowing journalists, bloggers and others to easily access information they need and select the content relevant to them from a wider range of collateral that would normally be available.