If you respond to an enquiry after a deadline has passed your email will not be received by the journalist.
It’s a shame to see that PRs are missing out on providing journalists with valuable material and missing out on the media coverage that could have been gained as a result.
On top of deadlines passing, journalists sometimes contact us to get enquiries closed early. This usually happens when they have received hundreds of responses in a short amount of time and are confident they have what they need for their story.
When you get a great enquiry into your inbox, take note of the deadline so you can reply in good time, but don’t forget that if you leave it until the last minute it can still be too late.
If you know you can’t reply to the enquiry by the deadline, save yourself some time and effort and find another suitable enquiry instead.