It’s the culmination of two years’ work to attain an even higher standard of data quality and develop a brand-new platform based on a fresh approach to media database user interface design.
We started from the ground-up with our media database software to create something powerful yet easy to use with a clean, uncluttered interface.
Now all our data, whether that be media outlet details, journalist details or forward features lists, is obtainable from a single, smart natural-language search which offers up results as you type and suggests the next step in the process of identifying and collating media data.
It’s not like anything else you’ll see in media databases from other suppliers.
And thanks to our expanded team of in-house researchers, and great relationships with many journalists because the ResponseSource Journalist Enquiry Service is used by well over 100 journalists every day, we like to think we can offer media data you can really rely on (though we’ll never rest on our laurels).
I’m exceptionally proud of the team at ResponseSource for putting together such a ground-breaking service, an effort which took dedication from the whole crew here plus many clients who gave valuable input both during design phase and testing of early versions.
This is a huge milestone but there will be many more in the future as we develop the platform further. I look forward to working with PR clients of all sizes – from big agencies and in-house PR teams right down to freelance PR professionals and SMEs – to establish the ResponseSource Media Contacts Database as a refreshing, powerful alternative.
[By the way, we don’t actually run a motorcycle racing team, but we do like a bit of Photoshop.]