Coming from across the journalist/PR divide to share how her career experience helped with getting a book published is Lucy Werner, founder of The Wern and author of Hype Yourself: A no-nonsense DIY PR toolkit for small businesses.
Despite its workforce being two-thirds female, Lucy noticed a dearth of PR books written by women and decided to change that. Want the tools to hype you and your upcoming projects up (perhaps a new book…?), read more from Lucy, below…
introduce your book in a couple of sentences?
It’s an easy walkthrough
guide from strategy and building your media toolkit to the nuts and bolts of
how to do the basic creative PR tactics.
Could you tell
us about how you came to write Hype
I couldn’t find
any PR books written by women in PR despite the PRCA saying it’s two thirds
dominated by females. That, and I just wanted to demystify the process for
small business owners, freelancers and side hustlers who think you need a huge
budget with a fat-fee agency to get great publicity.
Are you working
on another book, or do you have other projects under way?
just submitted a proposal for a second book…. Watch this space. Right now, I’m
doing a lot of PR mentoring, workshops and teaching for workspaces,
universities and accelerators.
Can you offer
any advice to other journalists or PRs thinking about writing a book like Hype Yourself?
Writing advice is
so unique. A bit like parenting advice. My general advice would be to do what
works for you! In my case, I spent a large amount of time on the planning and organisation
of the structure of the book before I wrote it.
Are there any
other examples of your writing that you’re especially proud of or would just
like to share?
I have written
eight blog posts on publicity for Mailchimp in the last year, which are due to
be published any day.
available for freelance commissions, speaker opportunities or other roles?
I’m always open
for discussions… speaker opportunities are currently my favourite.
What books are
you reading right now, or about to pick up?
I always have
about three or four books on the go. Right now I’m revisiting some old books: The
Art of Happiness, White Fragility and Entrepreneur Revolution:
How to develop your entrepreneurial mindset and start a business that works.
Hype Yourself: A no-nonsense DIY PR toolkit for
small businesses is available on Kindle and in paperback
on Amazon. Follow Lucy Werner on Twitter @LucyWern, on