ResponseSource acquires JournoRequests

ResponseSource JournoRequests

We’ve acquired media request startup JournoRequests to complement our market-leading ResponseSource Journalist Enquiry Service.

Why do we need another request service if we already run the most popular one in the UK? The simple answer is that the two services dovetail, with our existing ResponseSource as the premium service and JournoRequests filling a gap for an entry-level service.

In just two years JournoRequests has become popular for the way it aggregates requests on Twitter using the #journorequest hashtag. The ResponseSource Journalist Enquiry Service is known across the media world for its detailed requests from a wide range of journalists, a network built over 20 years. This year ResponseSource is forecast to distribute over 31,000 journalist enquiries.

Journalists engage directly with ResponseSource to send detailed, structured requests that represent actionable, high-value opportunities for press coverage you can’t find elsewhere. JournoRequests collects short enquiries from journalists using the #journorequest hashtag and collates them into a daily digest or, in the case of the paid-for service, sends them individually according to subject category.

It’s a bit of a generalisation, but the ResponseSource Journalist Enquiry Service appeals to PR agencies, larger SMEs and big brands and JournoRequests appeals to freelance PRs and micro-businesses.

It will be business as usual for JournoRequests subscribers who will benefit from the support of our 50-strong ResponseSource team in Croydon and the knowledge that we have deep understanding of the concept of journalist requests. Longer term we’ll develop the service alongside our other services for PR professionals.

The JournoRequests founders Ed and Harry are moving on to concentrate on other ventures including ifnoreply.com which is already showing great promise.

If you’re a JournoRequests subscriber I’d like to welcome you to the ResponseSource family – we’re here to help so just give us a shout if there’s anything you need.

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