Eight great ways to stay in the loop with the news
Create an account to choose the topics you are interested in and get customised news boards for all the subjects you want to monitor. Try niche topics to see trends around those subjects or broader terms to get a feel for what is being discussed across your industry. Log in on any device to access news on the go.
Great for: segmenting news based on your clients, tracking trends across certain industries, finding news about the things that are important to you without searching for it, industry news on the go
News from the top media outlets across the world all in one place. Whether it’s UK news on the BBC, trending topics on Medium, the greatest posts on Buzzfeed that day or top stories on Al Jazeera. See all the headlines in one place and click the links to go to the stories you care about.
Great for: seeing important stories from major news outlets, getting a snippet of the top stories that day, seeing industry or country-specific trending news
Save links into your ‘pocket’ to access again at another stage. Use it to bookmark articles to access multiple devices.
Great for: saving interesting articles while on the go, bookmarking articles you want to access again, saving an article for later when you don’t have time to read it now
Our daily Media Bulletin email for PRs and journalists includes the latest moves and news from across the media. Stay informed with which journalists are moving, which outlets are changing and the latest media interviews. Over 40,000 of your media peers receive the newsletter each morning.
Great for: staying informed with journalist moves, reading the latest media interviews, sharing your client wins
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Follow the topics that matter to you and keep track of the conversations taking place about them. Monitor the latest trending news stories and read the comments to see the most upvoted opinions.
Great for: seeing what people are saying about topics, viewing trending discussions that have been upvoted by Reddit members, joining in!
Use hashtags to find out what people are saying about subjects. Join in with discussions, share your views and find content to retweet to your followers.
Great for: seeing the latest news and the opinions of those sharing it, getting involved in discussions, easily sharing snippets of content
Connect with industry leaders, and follow top companies and influencers in your sector to get a customised newsfeed of discussions from people that matter. Join groups from your sector, or set one up to take part in conversations with your peers.
Great for: tracking news from companies, joining B2B discussions, becoming an industry thought-leader
See what questions your target audience are asking. Read the answers to see the viewpoints of other responders or try asking your own questions.
Great for: finding content gaps for your blog, seeing what matters to your audience, sharing your knowledge
These are just a few of the channels I regularly use to keep informed with what is happening across the world in the topics that matter to me. They quickly access certain parts of the news rather than going directly to the outlet pages (which I still do regularly too!).
Great resources like PRWeek, CIPR Influence, PRmoment and PRexamples (recently acquired by James Herring of Taylor Herring) also help me stay informed with the latest trends across PR.
We also share lots of PR news on our Twitter channel, you can follow us @ResponseSource