ResponseSource’s Media Contacts Database now lets you search journalists by what they tweet about so that you can identify those who might cover your stories, avoid those who wouldn’t touch it, and understand the media you want to work with even better.
We ran a couple of searches ourselves to see what journalists have been saying about PR professionals and press releases recently. The same themes may come up again and again but journalists come up with some entertaining ways to express their frustration (and occasional admiration) for the way PR professionals work with them. Here are a few highlights from June and July.
How to pitch your story (and what not to do)
Hey PR bosses.
Getting your most junior staff member to ring up before sending a press release, then sending it, and then getting them to ring me again to say they’ve sent it, and then ringing me again to ask if I’ve read it…
Hey public relations peeps, if your press release says 9 am, start around 9 am. We journalists that are here to cover your events are freaking busy and wasting 45 minutes while people just slam mimosas 8 hour early of that 5 o’clock mark is no good for anyone involved.
A ridiculously busy day on #health and #science today – so much around for tomorrow’s #newspapers. If you’re a #PR thinking of sending out a story this afternoon for edition, hold off! – and you should be sending press releases early morning anyway…
Hello respected PR colleagues – your job is hard enough without we journalists being grumpy (although we sometimes are), but really, most of us stop reading press releases the moment we see this. You aren’t singing for the Four Tops, and neither are we… pic.twitter.com/GYyAvu3TPS
This year I’ve received #edfringe-related press releases addressed to Ahsley, Mr Davies (hey, that’s my *dad’s* name, guys!) and David, but this is the freshest approach so far. pic.twitter.com/38mz2DdUPN
PRs keep emailing and calling me about the World Cup when I have never expressed any interest in football whatsoever. I do not know why they bother. Genuine question to other PRs about why they are bothering to contact me? Shouldn’t they be contacting sport journalists?
Losing the will here, as PRs keep letting me down after assuring me they can get me quotes for features I’m writing. This not only delays deadlines but also means more stress. At least when I’m writing books (fiction or non-fiction), I’m mainly relying on my own (in)competence.
When a brilliant, erudite expert who you’ve featured in many a story and who has been enthusiastic and happy with each one suddenly signs up to expensive PR agency and is told: ‘Let all journalist requests come through us’. One to cross off contacts list. 😕
PRs, if I sent every PDF over every Monday morning to my many ‘PDF request’ emails I wouldn’t even start work until the afternoon. ‘Buy papers/magazines’ is my new request. Help us have a place to publish content for these PDFs you so desire 💪🏻
If you’d like to see more of these tips straight from what journalists are saying on Twitter, let us know – or if you’d like to see what our Twitter search function could do for you, get in touch for a demo, or training session if you’re already a subscriber.