To ensure your PR campaigns and press releases are topical and relevant it’s always useful to plan ahead. To get insights into what journalists are writing about I’ve taken a look at the most recent ResponseSource Journalist Enquiries .
Valentines (14th February)
Despite it’s rapid approach Valentine’s Day is still being researched by daily press, broadcast media and bloggers. Requests include unusual dating events, romantic recipes, hair accessories and make-up with romantic theme, fun figures and facts.
Pancake Day (17th February 2015)
Journalists are looking for events, cookery products, recipes, fillings, strangest and best pancakes.
Chinese New Year (19th February 2015)
Topics being covered include recipes, events, ways to celebrate, Oriental home décor pieces, Chinese inspired fashion, gluten-free Chinese, restaurants and chefs.
London Fashion Week (20-24th February 2015) and London Fashion Weekend (26th February – 1st March 2015)
Requests include emerging trends, expert comment, season essentials, fashion themed food and drink, catwalk images and backstage beauty.
Mother’s Day (15th March 2015)
Journalists are looking for spa trips, tech gifts, gardening gifts, craft gifts, afternoon teas, quirky gifts, real life stories of becoming a mum, inspirational, emotional, funny, heartwarming or shocking stories for Mother’s Day.
Media are researching recipes to make with kids, Easter lunch, Easter chocolates, non-chocolate alternative gifts, chicken and egg themed kitchenware, places to visit in the school break.