Being asked ‘what do you do?’ is one of those everyday things that most people have a pretty straightforward response to.
But after 16 years running DWPub I still struggle with it sometimes. We do a lot of stuff for lots of different people.
It all comes down to whether or not the person asking the question comes from a media background. If they do, it’s pretty easy to get across what we do at DWPub within a few sentences. Context helps a lot.
If the person asking does not come from a media background I get bogged down pretty quickly. Sometimes ‘I work in media’ just doesn’t cut it for people and a conversation ensues where I attempt to explain what journalists and PR people do day-to-day. Not easy.
Anyway, in our recent re-brand one of my fantastic colleagues came up with the strap-line ‘making media communications easy’. Which is lovely, but still a bit too vague for anything other than keeping our logo company.
What we do is nurture a community of media professionals and those who want to work with them. Specifically what we do really depends on your role within that community. And it’s a community that is broadening all the time – journalists and PR people in the beginning, then marketing professionals, small business owners and bloggers. Now with content marketing growing apace, with associated armies of content creators, our community continues to grow and we continue to adapt.