Umpf relaunched its website and redesigned its logo today (7 October).

After four years, the PR and social media agency is saying goodbye to its grey and white motif. Its refreshed logo was created by New York-based letter designer Jeff Rogers, whose recent work includes campaigns for McDonald’s and the New York Times. The website was created by freelance web designer Dave Ellis. 

Umpf MD and founder Adrian Johnson said: “The old website served us well but it was time for an overhaul. The logo, which we crowdsourced just before launching Umpf four years ago, probably lacked a bit of oomph to be honest. But the new creative certainly redresses that. We’re delighted with the new look and feel that Jeff and Dave have created for us.”