Afiliate marketing company Optimus Performance Marketing has appointed 10 Yetis PR to run and execute its public relations campaigns in the UK and Europe.

10 Yetis will be reaching out to both the affiliate and B2B community as well as the international business media in a bid to broaden awareness to the relevant medias.

The agency will target relevant websites and publications as well as connect with journalists to ensure Optimus Marketing is recognised as an expert and participates actively to the industry issues and current affairs.