LEWIS PR has appointed Dean Russell as EMEA Head of Digital.

Dean joins from Fleishman-Hillard and will lead LEWIS’ social media and digital strategy across Europe. He will be responsible for establishing and overseeing best practice and thought leadership in social media for all LEWIS Europe offices, as well as taking a lead counsel role on the agency’s key social media campaigns.

Russell joined LEWIS on Monday, January 30, 2012, and reports to Andres Wittermann. He will work as a counterpart to Adam Singer, social media practice director for LEWIS US, sharing joint responsibility for evolving LEWIS PR’s digital offering to meet the needs of clients world-wide.

One of the first projects he has been involved with is LEWIS PR’s social media analysis of the Rugby Six Nations players, ranking them by their online influence. The report and infographic can be found here