Bite has appointed former Saatchi art director Rory Woods as head of its recently launched Content Lab.

The Content Lab combines editorial specialists with creative, design, video and planning experts, and aims to provide a complete brand and content marketing offering. It will be a place to experiment with storytelling to find new and creative ways for brands to reach people.

Woods has a background in multi-channel content creation across technology, financial services and luxury and retail markets. Formerly of M&C Saatchi and Saatchi & Saatchi, he has worked on campaigns for brands such as Adidas, AMEX, Barbour, Diesel, M&S and Samsung. Most recently he has developed enterprise and e-commerce platforms for the luxury market.