After speaking to some Account Executives recently to find out all about their days and the tasks they get up to, I decided to grill some Account Managers too. I spoke to three PR Account Managers from agencies in London, Nottingham and Cardiff to find out how they manage their time and what they’re up to.
Harry Potts, Account Manager at Liberty Comms
7:30am – It’s time to wake up and check the PwC Digital Times, flitting through any stories that might be perfect for a news hijack. I’ll reply to any emails that have come in overnight and check-in with my account teams on the train.
8:30am – I’m not a huge fan of breakfast so I tend to skip it most days. That said, our WeWork is big on barista coffee, so I usually make do with one of those to get me through the morning.
9:00am – Inbox cleared and coffee at the ready, I’ll prioritise the day’s outstanding activity. From campaign management to third party research, thought leadership reports to content generation – there’s never a shortage of plates to spin.
10:00am – I gather one of my account teams for a brainstorm. Today, we’ll look at putting together a set of campaign narratives for one of my clients. It’s great to get the whole team engaged in the process, and it goes without saying that co-working spaces were made for brainstorms. The energy, the creative collisions…it’s dynamic stuff!
11:00am – Meeting over, it’s probably time for the first tea of the day. I’ll review a press release or edit a byline, carefully alternating between sipping and typing. Once that’s done, I’ll drop a few notes to friendly media about upcoming client announcements to keep them informed on any major stories.
12:30pm – One of the great things about working on the South Bank is the lunch options. Today is a Friday, so we’ll all be heading down to the Royal Festival hall food market. There’s paella, tortillas or bratwurst – more than enough options for the foodies among us!
1:30pm – After lunch, it’s time to jump on a client call. This client in particular – like a few of Liberty’s – belongs to Tallinn’s booming tech scene. We’ll talk about media activity, content generation and discuss our next face-to-face meeting.
3:00pm – The embargo breaks on a joint announcement with our U.S. team. We often arrange dual UK/USA announcements that break in the afternoon UK time, and today, that means an afternoon full of media requests and inbounds.
5:30pm – It’s the end of the day which means its time to head to Waterloo, or find a beer garden for a drink or two with the team.
Tom Snee, Account Manager at Cartwright Communications
8:45am – Arrive at my desk via a well-known coffee shop and check any emails, Twitter #JournoRequest posts and ResponseSource alerts. Once that’s done, I update my to-do list with any new actions and crack on with the priority items.
9:15am – Today’s big ticket item is evaluating a recently-launched campaign for a professional services client. Feedback from journalists has been positive, so phase two will be all about capitalising on that momentum.
10:30am – Time for a coffee top-up, followed by a bit of circulation and then preparing for the upcoming meeting.
11:00am – Meeting at the office to help a client arrange a charity dinner with celebrity guests, so there’s some ‘contacts book bingo’ before putting in some calls to city’s great and good.
12:30pm – Lunch. After years of working out of town, it’s great to just be able to take a walk into the city on lunch, grab a sandwich and watch the world go by.
1:30pm – Back in the office and putting the final touches and sign-off a video for a new client. Video on a quick turnaround is becoming increasingly common, so it’s good to be able to handle edits in-house.
3:00pm – A mid-afternoon catch up with one of the account directors to highlighting areas of priority for the following week.
3:30pm – Brief my colleague on the release for the charity event, before hitting the phones again to follow up on this morning’s outreach.
4:30pm – Teleconference with one of our property developer clients to discuss the results of their public consultation and review any changes in messaging that might be required.
5:00pm – Proofing and getting sign-off on the event press release, Eventbrite page and Facebook campaign, ready for first thing tomorrow.
5:30pm – Tying up loose ends and making sure tomorrow’s to-do list is manageable, before heading home to the sounds of “Room 2: Urban Classics”
Jess Magness, Senior Account Manager at Think Orchard
6:15am – Rise and shine! I’ve got a new puppy so it’s all about early morning walks before a busy day.
8:00am – Strong coffee in hand, I get a head start on emails and news. If anything catches my eye that might be useful for clients, I’ll follow up with a call or an email.
9:00am – A prospective client is coming in to hear more about how we can help them raise their public profile. I want to demonstrate the value of our work.
11:00am – The meeting went well, so I’m back with my team to give them a briefing so that we can start on a tailored proposal.
11:30am – It’s the Heads of Teams meeting where we get together to review revenue targets and team performance. It’s a busy time so everyone is pulling together to support each other.
12:30pm – Lunch! Back to check that the puppy hasn’t destroyed the sofa…
1:30pm – Exciting project alert! We’ve been asked to scope ideas and costs for a long-term project that requires input from all teams across the business. We get together to sketch out what it looks like.
3:30pm – Sugar needed. A quick coffee and back to my desk to fire off emails.
4:00pm – Off to the beach! I’ve organised a launch of a product and local and national media are coming along to grab content. I make sure I have everyone’s contact numbers and the schedule to manage the launch. My phone is already ringing with media changing their requests so I start to edit the schedule as soon as I arrive. Flexibility is key!
7:00pm – I charge through my front door after a great launch that made it on to the evening news. I check emails for anything urgent before checking out the launch on social media- it looks great!
Are you also an Account Manager? Share your day with us using the comments box.