After speaking to some Account Executives recently to find out all about their days and the tasks they get up to, I decided to grill some Account Managers too. I spoke to three PR Account Managers from agencies in London, Nottingham and Cardiff to find out how they manage their time and what they’re up to.
7:30am – It’s time to wake up and check the PwC Digital Times, flitting through any stories that might be perfect for a news hijack. I’ll reply to any emails that have come in overnight and check-in with my account teams on the train.
8:30am – I’m not a huge fan of breakfast so I tend to skip it most days. That said, our WeWork is big on barista coffee, so I usually make do with one of those to get me through the morning.
9:00am – Inbox cleared and coffee at the ready, I’ll prioritise the day’s outstanding activity. From campaign management to third party research, thought leadership reports to content generation – there’s never a shortage of plates to spin.
10:00am – I gather one of my account teams for a brainstorm. Today, we’ll look at putting together a set of campaign narratives for one of my clients. It’s great to get the whole team engaged in the process, and it goes without saying that co-working spaces were made for brainstorms. The energy, the creative collisions…it’s dynamic stuff!
11:00am – Meeting over, it’s probably time for the first tea of the day. I’ll review a press release or edit a byline, carefully alternating between sipping and typing. Once that’s done, I’ll drop a few notes to friendly media about upcoming client announcements to keep them informed on any major stories.
12:30pm – One of the great things about working on the South Bank is the lunch options. Today is a Friday, so we’ll all be heading down to the Royal Festival hall food market. There’s paella, tortillas or bratwurst – more than enough options for the foodies among us!
1:30pm – After lunch, it’s time to jump on a client call. This client in particular – like a few of Liberty’s – belongs to Tallinn’s booming tech scene. We’ll talk about media activity, content generation and discuss our next face-to-face meeting.
3:00pm – The embargo breaks on a joint announcement with our U.S. team. We often arrange dual UK/USA announcements that break in the afternoon UK time, and today, that means an afternoon full of media requests and inbounds.
5:30pm – It’s the end of the day which means its time to head to Waterloo, or find a beer garden for a drink or two with the team.
8:45am – Arrive at my desk via a well-known coffee shop and check any emails, Twitter #JournoRequest posts and ResponseSource alerts. Once that’s done, I update my to-do list with any new actions and crack on with the priority items.
9:15am – Today’s big ticket item is evaluating a recently-launched campaign for a professional services client. Feedback from journalists has been positive, so phase two will be all about capitalising on that momentum.
10:30am – Time for a coffee top-up, followed by a bit of circulation and then preparing for the upcoming meeting.
11:00am – Meeting at the office to help a client arrange a charity dinner with celebrity guests, so there’s some ‘contacts book bingo’ before putting in some calls to city’s great and good.
12:30pm – Lunch. After years of working out of town, it’s great to just be able to take a walk into the city on lunch, grab a sandwich and watch the world go by.
1:30pm – Back in the office and putting the final touches and sign-off a video for a new client. Video on a quick turnaround is becoming increasingly common, so it’s good to be able to handle edits in-house.
3:00pm – A mid-afternoon catch up with one of the account directors to highlighting areas of priority for the following week.
3:30pm – Brief my colleague on the release for the charity event, before hitting the phones again to follow up on this morning’s outreach.
4:30pm – Teleconference with one of our property developer clients to discuss the results of their public consultation and review any changes in messaging that might be required.
5:00pm – Proofing and getting sign-off on the event press release, Eventbrite page and Facebook campaign, ready for first thing tomorrow.
5:30pm – Tying up loose ends and making sure tomorrow’s to-do list is manageable, before heading home to the sounds of “Room 2: Urban Classics”
6:15am – Rise and shine! I’ve got a new puppy so it’s all about early morning walks before a busy day.
8:00am – Strong coffee in hand, I get a head start on emails and news. If anything catches my eye that might be useful for clients, I’ll follow up with a call or an email.
9:00am – A prospective client is coming in to hear more about how we can help them raise their public profile. I want to demonstrate the value of our work.
11:00am – The meeting went well, so I’m back with my team to give them a briefing so that we can start on a tailored proposal.
11:30am – It’s the Heads of Teams meeting where we get together to review revenue targets and team performance. It’s a busy time so everyone is pulling together to support each other.
12:30pm – Lunch! Back to check that the puppy hasn’t destroyed the sofa…
1:30pm – Exciting project alert! We’ve been asked to scope ideas and costs for a long-term project that requires input from all teams across the business. We get together to sketch out what it looks like.
3:30pm – Sugar needed. A quick coffee and back to my desk to fire off emails.
4:00pm – Off to the beach! I’ve organised a launch of a product and local and national media are coming along to grab content. I make sure I have everyone’s contact numbers and the schedule to manage the launch. My phone is already ringing with media changing their requests so I start to edit the schedule as soon as I arrive. Flexibility is key!
7:00pm – I charge through my front door after a great launch that made it on to the evening news. I check emails for anything urgent before checking out the launch on social media- it looks great!
Are you also an Account Manager? Share your day with us using the comments box.