folder icon list icon new list icon new folder Save to list notifaction icon yes tick yes tick yes tick with circle delete cross delete cross minus small - for download tool delete cross plus sign - small expander search magnifying glass icon for gettign to print page icon for email addresses icon for features timing icon for features timing LinkedIn icon Facebook icon youtube icon twitter icon google+ icon external link icon fo profile pages mail icon small mail icon for contact listings phone icon phone icon for listings twitter bird save icon export icon delete icon duplicate icon move to a diff folder mini search icon right arrow
Skip navigation
You are using an outdated browser. Please upgrade your browser.

A series on press release writing and distribution

Effective press release distriubution can lead to coverage

We often get asked by ResponseSource Press Release Wire customers about the best way to write press releases.

So we’ve put together a series of blog posts detailing the stages you need to go through to get your news across with press releases. We’ve written this with people new to PR in mind, but there could be a few tips or reminders in here for more experienced media relations professionals.

While modern PR is a much more sophisticated (and, indeed, technical) than it was and can now extend way beyond traditional media relations, press releases are still an effective part of a PR person’s toolkit and can be an important pillar of a wider PR programme. For example, news releases and supporting material like data, images and video are great sources for broader content marketing activity. On its own, press release distribution is still a great opportunity to boost your business through gaining media coverage and increasing your visibility online. Done well and done regularly any business can reap the benefits.

Great PR is all about developing relationships. Of course, the best way to develop relationships is to talk and meet with journalists, but if journalist and bloggers also see you are issuing regular content (but not too regular – bombarding can be counter productive) in the guise of press releases they are more likely to follow your organisation and pick up on your news in the future.

Read the whole series:

Part one: think about your audience

Part two: finding a great story

Part three: structuring your news release

Part four: formatting your press release

Part five: distributing your press release

Part six: the follow-up

Part seven: measuring the impact of your press release

Subscribe to the blog
Get weekly updates from the ResponseSource blog