So we’ve put together a series of blog posts detailing the stages you need to go through to get your news across with press releases. We’ve written this with people new to PR in mind, but there could be a few tips or reminders in here for more experienced media relations professionals.
While modern PR is a much more sophisticated (and, indeed, technical) than it was and can now extend way beyond traditional media relations, press releases are still an effective part of a PR person’s toolkit and can be an important pillar of a wider PR programme. For example, news releases and supporting material like data, images and video are great sources for broader content marketing activity. On its own, press release distribution is still a great opportunity to boost your business through gaining media coverage and increasing your visibility online. Done well and done regularly any business can reap the benefits.
Great PR is all about developing relationships. Of course, the best way to develop relationships is to talk and meet with journalists, but if journalist and bloggers also see you are issuing regular content (but not too regular – bombarding can be counter productive) in the guise of press releases they are more likely to follow your organisation and pick up on your news in the future.