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Statistics and surveys from press releases on ResponseSource in June

Sectigo infographic - European banks and phishing

We know surveys and statistics don’t (usually) make a story, but they can be a starting point or useful for sidebars and boxouts. The PR industry increasingly relies on data both to inspire and to construct stories, and around 1 in 5 of the stories distributed on the Press Release Wire last month contained survey or poll results. Evaluating data and determining its reliability and validity is still a job for the journalist but even a snippet of data can inspire a story idea – with that in mind here are few of the highlights from the Press Release Wire in June.

Business and the economy

Cartoon image of the High Street of the future, with gym, click and collect, hairdresser, cafe, electric car charging points
The High Street of the future (image from KIS Finance)

Technology

  • Infosecurity Europe’s daily visitor poll showed that 87% of infosecurity professionals fear the UK lacks the cybersecurity professionals it needs and 70% “expect an attack on the UK’s critical national infrastructure this year”: click here for more

Health

After all that technological gloom maybe it’s not such a surprise 42% of workers have been to work either hungover or intoxicated, according to testers AlcoDigital.  The worst affected industries are apparently hospitality/leisure, retail and construction. If you expected media to make the shortlist of most inebriated industries, the explanation might lie in the theory that the more you earn, the more likely you are to misbehave…29% of people on under £10k a year had turned up still suffering the after-effects of being as tired or emotional as a newt. The figure rose to 55% for people on £60k or more. We at ResponseSource are very happy to test the latter hypothesis, if anyone wants to fund this highly scientific research…meanwhile, get the full story on: https://pressreleases.responsesource.com/news/97958/drunk-at-work-the-cost-to-the-uk-economy-and/

Other surveys from the health sector:

  • One in five (20%) women who have treatment for cervical cell changes told Jo’s Cervical Cancer Trust that the possible impacts of treatment were not explained to them. However, the Trust also underlines that treatment has a 90% success rate, and only 4% of patients regret having treatment. The figures are from the report ‘Not so simple. The impact of cervical cell changes and treatment’ released to mark Cervical Screening Awareness Week in June: http://pressreleases.responsesource.com/news/97847/women-not-warned-about-side-effects-of-treatment-for-cervical

And finally…

Sad dog and happy woman
Furbo and K9’s survey looked at the emotional life of dogs and their owners

According to K9 Magazine and pet camera company Furbo, four times as many people say their dog makes them happy each day than say the same thing about friends. All that emotional pressure may be getting to our furry friends, though – 46% of dog owners believe their dog has suffered from depression, anxiety or phobias…
http://pressreleases.responsesource.com/news/97944/of-owners-believe-their-dogs-have-mental-health-problems-but

How do you decide if a data story really is the expert insight you want to share with your readers? Our tips:

– Before using any data quoted, determine the author of the report and interrogate their methodology. Is the sample representative of a population? Is the sample size significant? Typically, any UK sample has to be above 2,000 to be nationally representative. For more details see: https://saylordotorg.github.io/text_mastering-public-relations/s09-public-relations-research-the-.html

– If using data to make further calculations, check this handy MP guide https://researchbriefings.parliament.uk/ResearchBriefing/Summary/SN04944#fullreport

– You can ask the Journalist Enquiry Service community for expert comment from business, finance, technology, health and any other sector: https://responsesource.com/send

Find the originals of these stories and lots more on the ResponseSource Press Release Wire.

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