“I had previously worked across pre-sales and marketing in IT for a couple of years and found that I was always the one in the room gossiping about the latest tech, apps and games. I started to become interested in where marketing was heading, that traditional marketing was dying and so enrolled on a digital marketing diploma from the Digital Marketing Institute. Out of university I had always wanted to go into PR but at the time had put finding a guaranteed job ahead of my passions. I chose to intern at Dimoso because it let me combine these two interests together, with Dimoso being an agency specialising in tech and video games but that also had a focus on mobile, social and digital media. It executes both traditional and digital PR & marketing.”
I chose Direct Line Group (DLG) for many reasons, but most importantly, I knew the company’s values would suit me perfectly because of the way I like to work. They demonstrated that these values were integral to the company culture as they were prevalent throughout the interviewing process.
The second reason became clear when I was researching the PR team I would be working with, and felt inspired by the way they are perceived within the industry. They are an award winning team on all fronts. As a group they had won numerous PRCA and CIPR awards including ‘outstanding in-house team’. Individually, to name a few, Chloe had been named as one of PR’s 30 under 30 and ‘young professional’ of the year, Claire had won ‘PR professional’ of the year and ‘in-house professional’ of the year. Frances Browning leads the team, which was great confirmation that the company was committed to elevating talented women to senior positions. I can tell by the way this team works that I made the right choice, and I love learning from the very best.
“CherishPR was actually brought to my attention by an old colleague in Toronto who happened to know Cherish PR CEO, Rebecca Oatley. Knowing I was new to the UK and looking for opportunities in PR, she put Rebecca and me in contact with each other. After a phone call with Rebecca and some research on Cherish PR, it became very clear to me that the agency was doing the exact kind of thing I was interested in. I had previously worked at an agency that specialised in arts and film, but was looking to get into technology after completing my degree in data analytics. Cherish PR was the perfect fit!”
“Vauxhall has been the second-largest-selling car brand in the UK for more than two decades. Keeping such statute requires persistence and the hard work of all employees who are united around the idea of improving the vehicles and the brand itself, makes it more distinguishable and appealing to customers. I wanted to develop personally in such an environment and gain experience from people who are motivated, driven by desire to progress, love their jobs and are inspired to deliver the best results. As a PR department, we are constantly engaged in developing creative campaigns which demonstrate the features of the vehicle the best way and keep the signature British culture, while at the same time fulfilling the customers’ expectations for interesting and distinctive advertising content. Being aware of diverse PR activities run by Vauxhall in the past, I knew this is something I would love to do and be engaged with. I have also chosen Vauxhall because of the attitude towards interns. Every intern is assigned a manager and a mentor who are constantly available to provide advice and support. Also, interns are given their own responsibilities and projects to run, the opportunity to experience different areas of the business and are allowed to take part in campaigns that present an interest to them.”
“After researching the company, I learned that Spreckley deal with a lot of interesting clients and the team have a proven track record of delivering successful and creative campaigns, so I felt that I would gain a good insight into PR. I was aware that it was a small company and thought that I would be valued, and therefore given more things to do than if I was interning at a larger company.”
“I chose elliotts agency to intern at because I found it really interesting for an agency to focus on food, drink and hospitality. I never thought of those types of sectors to need PR, so I was intrigued about what type of clients they had, and also what they did for them.”
“PR and marketing have always been industries that have interested me. When researching PR agencies at which to apply for an internship, Whiteoaks stood out straight away. Their friendly yet professional company culture was something that I wanted to be a part of.”
“I chose to intern with Maggie’s as I was looking to get some hands on experience in the PR sector, and knowing of Maggie’s prior to the position I knew that they were a great charity. As well as looking for some experience, I chose Maggie’s particularly as they are a cancer caring charity, and this is a cause that is close to my heart, having had multiple family members suffering from cancer multiple times. I also was very drawn to the intern role, as it was for PR and Social Media which is exactly the aspect of the field I was keen to learn more about. Everything considered this position was a perfect fit.”
“I chose to apply for the PR intern role at Cream because, as it is a small agency, I believed I would get a much more fully rounded experience of the PR industry than if I interned at a large company. Also, it was in the minority of internships which offered a salary.”
“While I was searching for a placement, I decided to look at agencies outside London. I found Red Setter while researching agencies in Brighton. Red Setter stood out as it does PR and New Business for agencies in the creative industry. It works in a very interesting niche, and the challenge of helping an agency grow its reputation amongst other creative agencies really appealed to me. This is something that we haven’t studied at the University, therefore I was curious. I wanted to try something different and learn new skills.”
Wondering what interns learn on their first day in the role? Take a look at our blog post from August.