Focus interview with freelance journalist Luanne McLean

Luanne McLean is a freelance fashion and beauty journalist who writes for Sunday Express S and various blogs.

Here she tells us about interviewing Sarah Jessica Parker, New York mini breaks and what she’d do if she wasn’t a journalist.

About your journalism:

What do you write about?
I write Fashion and Beauty features and also specialise in celebrities. Pieces can range from Organic beauty, celebs’ favourite products or interviewing celebrities about their wardrobes.

Where are we likely to see your work?
I am a regular beauty blogger for and I also conduct my celebrity fashion interviews for the Sunday Express S Magazine.

What’s the most memorable work you’ve done?
I interviewed Sarah Jessica Parker for Star magazine when she launched her first fragrance Lovely. She was lovely and I was shocked at how involved she’d been in the creation of the scent.

What interview or feature would you love the chance to do?
I would love to interview and peep into the wardrobe of Gwen Stefani. She’s a great character and has an eclectic wardrobe so I think she would be great fun.

About you and PRs:

Where do you source ideas for articles?
I get ideas from the ever-changing fashion and beauty market and the celebrity market. I’m very lucky that my areas of specialism are ever changing so there are always new ideas to work on.

How can PRs be useful to you?
To send products, press releases and images as and when I require them, that would be fantastic.

How and when do you like them to get in touch?
I love to receive releases by email when appropriate and if not through the post with a relevant product.

Do you find press conferences, trips, parties and other events useful or an interruption?
I think product launches and spa trips are very useful to me so I can experience what I am writing about first-hand.

If you could make one change to the way PRs deal with you, what would it be?
To send all information in the first point of contact be it via post or email so follow up contact in a chain as is often the way is not necessary as all relevant info has been exchanged at once.

About you:

How would you pay the bills if you weren’t a journalist?
If I wasn’t a journalist I think I would be a window dresser working in a lovely department store or boutique so would still indulge my love of fashion.

If we gave you £1000, how would you spend it?
I would have a shopping mini break to New York to indulge in products and brands not available in the UK.

What books are on your bedside table, magazines in your bag, or blogs on your screen?
Currently reading Gigi Levangie Maneater about the LA party scene, also must have reads are Sunday Times Style Magazine and American beauty magazine Allure.

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