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Freelance Journalist Focus: Danielle Ellis

Danielle Ellis, passionate writer of food pieces, is today’s freelance focus interviewee…

About your journalism:

What do you write about?
I write about food – my passion.

Where are we likely to see your work?
On or

What’s the most memorable work you’ve done?
I met with Andrew Zimmern (well known food personality in the USA) when he was in Edinburgh filming. We were eating at the Michelin starred Number One Restaurant at the Balmoral. However, due to the way it was being filmed, we never got to finish any of the fabulous dishes being created for us!

What interview or feature would you love the chance to do?
I would love to have Raymond Blanc give me a personal tour of his garden.

About you and PRs:

Where do you source ideas for articles?
I am in touch with key local PRs who keep me up to date with their clients.

How can PRs be useful to you?
I am really interested about new food products and ingredients, new restaurants, awards, initiatives together with an environmental aspect.

How and when do you like them to get in touch?
Via Twitter or email in first instance.

Do you find press conferences, trips, parties and other events useful or an interruption?

If you could make one change to the way PRs deal with you, what would it be?
I’d like them to make more use of Twitter to get their message out there!

About you:

How would you pay the bills if you weren’t a journalist?
I would be working in digital marketing – I love helping businesses thrive!

If we gave you £1000, how would you spend it?
I would buy a ticket to Chicago and eat at Grant Achatz restaurant.

What books are on your bedside table, magazines in your bag, or blogs on your screen?
A real mix, I love a good novel, Oprah magazine, I listen to as many podcasts as possible and keep track of foodies all over the world on Twitter.

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