Freelance Journalist Interview with Linda Mindel Carvell

About your journalism:

What do you write about?

I cover the London lifestyle waterfront – fashion, beauty, indulgences, A-list celebrity profiles, shopping, arts and entertainment, hotels and restaurants, etc.

Where are we likely to see your work?

I edit the Cocorose London Lifestyle Magazine; am contributing editor to Surrey Occasions Magazine; and regularly contribute to a host of upmarket UK, European and Asian magazines.

I am also a style and celebrity commentator for Talk Radio Europe and do a monthly Postcard From London broadcast on The Hannah Murray Show.

What’s the most memorable work you’ve done

Impossible to answer! But certainly the most fun was being commissioned by an American magazine to do a feature on Monte Carlo, living for ten days in a sumptuous suite in the Hotel de Paris. Bliss.

Editing and styling Selfridges annual Christmas magazine for five years was incredibly memorable. It was a delight to go from shooting designer fashion to designer cakes; children’s toys to Christmas decorations; luxury watches and fine jewellery; secret Santa gifts, etc.

And editing and shooting the Annabel magazine for the late Mark Birley was a lesson in the art of working with a perfectionist.

What interview or feature would you love the chance to do?

I’d love to do an interview with Sophia Loren. She has worked with legendary film directors and stars; it would be fascinating to get her to reveal her unscripted thoughts about today’s crop of stars – compared to the likes of Cary Grant, Clark Gable, Audrey Hepburn, Grace Kelly, etc.

About you and PRs:

Where do you source ideas for articles?

Being very eclectic in my interests and having a wide circle of friends and media contacts, I keep my eyes and ears open for whatever takes my fancy – and scout the press for items to challenge the little grey cells!

How can PRs be useful to you?

By regularly keeping me up-to-date by email and being aware of deadline dates. There is nothing worse than receiving press releases and images about Christmas, Valentine’s Day or Easter presents the week before Santa, Cupid and the Easter Bunny are due to arrive.

How and when do you like them to get in touch?

Email first, please. With low-res images for identification and a press release with description, price and brand website.

Do you find press conferences, trips, parties and other events useful or an interruption?

It depends. I do film press conferences and travel and fashion/beauty press trips where relevant. Ditto for parties and other events.

If you could make one change to the way PRs deal with you, what would it be?

It’s very important that both journalists and PRs nurture one another. We both need each other, so giving feed back, keeping in touch and saying ‘thank you’ when relevant benefits both sides.

Having a sense of humour is a bonus – but rudeness from either side is absolutely inexcusable.

About you:

How would you pay the bills if you weren’t a journalist?

I’d write trashy novels disguising the identity of various film stars, editors, journalists and PRs I’ve encountered.

If we gave you £1000, how would you spend it?

Take my lovely husband to Hermes or Lora Piana so he could buy whatever tickles his fancy.

Do you tweet? Why, why not?

Oh, I know I should. I have a Twitter account but not the time.

What books are on your bedside table, magazines in your bag, or blogs on your screen?

Current books on my bedside table are the novels by Jo Nesbro and biographies of Coco Chanel and Audrey Hepburn.

My handbag couldn’t take the weight of all the magazines that I have in the house – Vogue, Vanity Fair, Tatler, Harper's Bazaar, Grazia, InStyle, Saturday and Sunday magazine supplements, W, Interiors, The Week, etc.

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