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Video Interview with Drew Benvie, UK group managing director at Hotwire

Benvie is a digital and social media expert, having founded specialist agency 33 Digital in 2009. He was named #1 most respected individual in New Media Age's 2011 Reputation Online survey and was one of the earliest UK PR and marketing practitioners to use social media in mainstream campaigns. Here, he talks about Hotwire's recent social media trends report, where Pinterest is identified as the next big thing, and how interest graphs and forums could be making an impact in 2012.