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Video Interview with Rachel Friend, MD of consumer marketing at Weber Shandwick

Rachel Friend is Weber Shandwick's MD of consumer marketing. Formerly holding top consumer positions at Sainsbury's and Hill & Knowlton, Friend has a breadth of consumer PR experience.

DWPub visited the agency's offices to ask her about the global outfit's unique approach, what she considers to be the first rule of PR and the qualities she looks for in new recruits.