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Aberfield puts its skills to the test

Skills support for the workforce

Aberfield Communications has been selected to deliver a PR and marketing campaign to raise awareness of the national training scheme Skills Support for the Workforce.

The brief will see Aberfield promote the scheme and the benefits of upskilling employees through an integrated campaign, including media relations and advertising. This will have the aim of driving uptake of the training, with a particular focus on four key regions: Leicester and Leicestershire, Cheshire and Warrington, Greater Lincolnshire, and the Black Country.