Active Sport appoints Fusion Media
Fusion Media has been appointed by Active Sport (formally CSM Active) to handle the PR brief for the Vélo Series. This will include the Vélo Birmingham and Midlands sportive which takes place on 21 June, along with future Vélo Series events. Fusion Media’s brief is to lead on PR strategy with the aim of elevating event awareness and driving ticket sales with the use of PR and influencer marketing.