Colart Group brands Reeves and Snazaroo have appointed W North as their retained agency.

Reeves is a British arts brand with 250 years of experience of educating and inspiring artists worldwide. W North has been appointed to drive an ambitious brand campaign for the company – supporting its refreshed, contemporary identity aimed at inspiring creative individuals of all ability levels.

Alongside the Reeves campaign, W North will also be working to position Snazaroo. The agency will leverage its relationships with creative influencers at key cultural events, to encourage both parents and children alike to embrace their imagination.