Global baby product company MAM has awarded its UK PR brief to Smoking Gun.

With a focus on driving awareness, advocacy and sales among new parents and parents-to-be, Smoking Gun’s work will begin with a micro influencer campaign. This follows the agency’s recent publication of its guide to the future of influencer marketing.

Smoking Gun will support the market leader with an NPD launch programme including bottles, soothers and breastcare. Already selling some 63 million baby products a year globally, the agency will support MAM to propel growth in the UK.