Westgate Communications has been appointed by French specialist travel operator Belle France to promote its tailor-made walking, cycling and canal cruise holidays.

The agency is managing a proactive PR campaign, targeting a range of on and offline consumer media, including national, trade and consumer lifestyle titles. The campaign kicked off with the launch of Belle France’s 2015 holiday brochure earlier in the year and will continue with an impactful mix of research, press trips and thought-leadership initiatives.

Belle France specialises in organising authentic, handcrafted holidays throughout France.