Cream chosen by Bed Head
Cream has been appointed by haircare brand Bed Head to lead its international multi-media campaigns across key territories including the UK, US and Europe. The appointment comes as Bed Head ramps up growth following its separation from Unilever and continues to scale under Yellow Wood Partners.
Cream will be responsible for generating increased buzz and talkability around the brand, while helping deliver distinctiveness through audience insights and smarter media planning.