Mason Williams has been appointed to handle the launch of the Crowne Plaza Gerrards Cross hotel.

The agency will work on the hotel's rebranding in UK media and also position the restaurant, spa and events concepts as stand-alone destinations. Previously known as The Bellhouse Hotel, the Cairn Group owned property in Buckinghamshire is undergoing a £20 million refurbishment.

Mason Williams has over 250 hotels among its clients.