Drayton heats up its marketing with HROC appointment

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HROC has been chosen by Drayton Controls, part of global energy management group Schneider Electric, to handle the consumer PR, social media and digital marketing for its Wiser app-controlled smart heating system.

HROC will be responsible for the consumer media relations, social media management, SEO, PPC and video production for Wiser, which was first launched in October 2017.

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