Elephant & Castle Town Centre Group has retained W to lead consumer communications for the area.

The project will include new housing as well as retail, restaurant and leisure space – including the recently opened Elephant Park and Castle Square.

W’s brief focuses on amplifying and promoting existing local businesses, educational institutions, entertainment venues and events, as well as the new developments and spaces. The agency will seek to engage national, London centric and lifestyle media to highlight the many ways in which Elephant and Castle’s evolution will benefit existing and future residents, Londoners and visitors.