Fusion Media has been selected by independent energy supplier OVO Energy to handle its cycling brief for the UK market.

The agency will handle the PR for the brand’s involvement in cycling following OVO’s two year deal to be headline partner to the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO Energy Tour Series. Fusion Media will focus on bringing the brand closer to the growing audience of cyclists by communicating the health, environment and cost benefits of the supplier.

OVO Energy is a progressive energy company that serves more than 850,000 retail energy customers.