GoFundMe, the social fundraising platform, has hired John Coventry to lead its UK communications efforts as the company sets its sights on European expansion.

John joins GoFundMe from campaign platform Change.org, where he helped launch the UK operation before leading the European and global communications teams.

He will become the company’s first hire outside the US, with more expected to join across Europe this year.

GoFundMe Media Director Kelsea Little will join John in the UK to help boost the operation in its early stages.