Tangerine has been appointed by health and fitness website GymCube.com to raise awareness of its expert online workout offering.

The agency will be responsible for the re-development of the website’s digital presence, revision of the brand’s visual identity and delivery of an integrated communications strategy.

Tangerine’s head of strategic planning and insight Adele Wilson leads brand development, working with the GymCube.com team to define its vision and values.

The communications campaign will focus on profiling the expert trainers behind GymCube’s proposition, profiling fitness ambassador Natasha Hamilton and supporting the brand’s ambition to become the number one website for health and fitness programmes.