Highland Marketing has been appointed by Cayder, a provider of real-time patient flow software, to deliver a marketing strategy aiming to communicate their position as leaders in Patient Flow Management (PFM) solutions within the UK healthcare marketplace.

The strategy to be implemented will take an integrated approach covering PR, thought leadership articles, case studies, news releases, social media and digital communications, brand development, event support, and on-going advice and consultancy.

The key objective will be to promote Cayder’s PFM software solution which helps care professionals across multiple care settings to manage the patient journey through treatment. The campaign will also promote how Cayder’s PFM supports the Releasing Time to Care (RTTC) scheme.