Hotwire PR has entered into an exclusive co-branded partnership with Dubai-based Active (Digital. Marketing. Communications).

The agreement sees Hotwire extend its global network of offices to 12 and is part of its strategy to offer clients pan-regional communications support and global opportunities for its staff. Active becomes the second of Hotwire’s global network of affiliates to join its co-branded partnership scheme, following on from Amsterdam based Yellow Communications.

The agreement will also see Active add the Hotwire logo to its existing brand identity. The partnership gives Active access to Hotwire’s global sales, marketing and HR resources while Hotwire will benefit from Active’s deep experience and network across the Middle East. Both companies will work together not just on supporting existing clients but on targeted business development across the region.