10 Yetis has been appointed to oversee the UK launch of Huel, a complete powdered food product designed to replace the need for all other food.

The Gloucester-based media agency will raise awareness of the brand which claims to deliver 100% of government recommended nutrition in powdered form, and so eliminate the need to eat food. 10 Yetis will coordinate a media campaign including distributing samples of Huel to promote the product.