Interdirect has been appointed by The Casino MK and Aspers Northampton to handle all PR activity for the two Aspers Group casinos.

The appointment, which commenced in May, will cover PR strategy and management, media relations, social media and marketing consultation.

Interdirect pitched a strategic presentation of recommended PR ideas tailored for each site in order to drive footfall to the casinos and raise awareness of their complete offering to new and existing customers in Northampton and Milton Keynes, as well as Luton, Bedford and Cambridge.

The Casino MK launched in September 2013, and operates 24/7 with over 100 slot machines, 30 tables, a large poker room, a restaurant and two bars. Aspers Northampton opened in 2008 and also operates 24/7 to offer 20 slot machines, 16 tables, a restaurant and a bar.