John Doe has been appointed by blended whisky brand Chivas Regal to handle the management of experiential and media partnerships for The Blend.

Last year, John Doe worked with Chivas to expand The Blend from a single venue pop-up in London to a nationwide experience taking place in eight bars across the UK, delivering whisky blending masterclasses to over 5,000 consumers.

This year, John Doe will continue to deliver this end-to-end service through experiential and managing media partnerships to deliver 50% more experiences across nine bars nationwide over a six month period.