John Doe has been selected by whiskey brand Chivas Regal to handle the management of all experiential and media partnerships for the The Blend, which is expanding to five cities this year. The Blend is Chivas Regal’s whisky blending masterclass platform that has been running since 2016.

This five month project will also see the agency manage and oversee the media partnerships strategy across five cities – London, Glasgow, Manchester, Liverpool and Leeds – to build awareness and drive ticket sales in each of the regions.